About Strategic Communication Courses and Opportunities
The strategic communication specialization is a combination of public relations and advertising courses. Visit the public relations and advertising tabs for more information.
Required Courses and Prerequisites
Core Classes for All Sequences:
· JOMC 141 Professional Problems and Ethics · JOMC 153 News Writing · JOMC 340 Intro to Mass Comm Law (153) Advertising/ Public Relations Core Classes: · JOMC 137 Principles of Ad and PR · JOMC 279 Ad and PR Research (137) Strategic Communication Specialization: Choose 4 courses from: · JOMC 232 Public Relations Writing (137 & 153) · JOMC 271 Advertising Copy and Communication (137) · JOMC 272 Advertising Media (137) · JOMC 431 Case Studies in Public Relations (137) · JOMC 434 Public Relations Campaigns (232, 279, 431) · JOMC 491 (when strat comm topic) State & Local Government: · POLI 101 or 405 |
Immersions:
Students must complete at least two courses from a single immersion. Immersions: The Audience; Mass Communication Theory; History, Law and Regulation; Digital Media; Diversity; Political Communication; Business and Entrepreneurship; Sports Communication; and Honors Students in the school must also take HIST 128, ECON 101, and either POLI 100, 208 or 209. For more information about the public relations curriculum, click here. Course details are available at the j-school's Registration Central. ** Prerequisites are listed in parentheses |