Welcome to Carolina Showcase! This is a portal into the activities and successes among public relations, advertising and strategic communication students, alumni, and faculty at the University of North Carolina at Chapel Hill. It’s a living showcase that will be updated throughout each semester with the latest and greatest news and opportunities for students in public relations, advertising and strategic communication in the School of Journalism and Mass Communication.
Got something to add to the site? Contact Prof. Lois Boynton at lboynton@email.unc.edu or by calling 919/843-8342.
Got something to add to the site? Contact Prof. Lois Boynton at lboynton@email.unc.edu or by calling 919/843-8342.
PR Writing Column Featured in Chapel Hill News

Kacie Albert
Kacie Albert writes about her experiences as a service-learning intern for Bounceback Kids, a nonprofit organization that provides healthy and fun activities to children with life-challenging illnesses.
Read Rivalry for a Good Cause in the Chapel Hill News
Read Rivalry for a Good Cause in the Chapel Hill News
Heelprint Garners US State Department Grant
Congratulations are due to Heelprint Communications, which received official notification from the U.S. State Department this week of a $2,500 grant / stipend to conduct a peer-to-peer marketing program. The goal is to generate awareness and educate young professionals about the State Department career opportunities.
The work will begin in January and will last for at least two semesters. The State Department account is another significant step forward for Heelprint as it continues to build its client base. COO Lindsay Albright and CEO Jake Bevis said program will provide hands-on and real-world experience to PR and AD students. Together they will conduct research, develop strategies and help create marketing campaigns to attract State Department applicants who reflect national and diverse workforce demographics.
The work will begin in January and will last for at least two semesters. The State Department account is another significant step forward for Heelprint as it continues to build its client base. COO Lindsay Albright and CEO Jake Bevis said program will provide hands-on and real-world experience to PR and AD students. Together they will conduct research, develop strategies and help create marketing campaigns to attract State Department applicants who reflect national and diverse workforce demographics.
Fall Break Networking Trip Makes A Difference
Senior Johnny Ubri-Cardona shares his experiences in New York City as part of last year's networking trip hosted by Journalism Alumni and Friends Association.
He writes on the UNC Admissions Blog - Every meeting allowed me to discuss my interests, experience and career objectives, learn about the changing industry, and possible fellowship programs and post-grad career opportunities. All of the alumni were phenomenal! I seriously can’t thank them enough for their hospitality, knowledge and insight. I definitely took away a lot of tips on how to better position myself for a
career in the public relations industry. Read more ...
He writes on the UNC Admissions Blog - Every meeting allowed me to discuss my interests, experience and career objectives, learn about the changing industry, and possible fellowship programs and post-grad career opportunities. All of the alumni were phenomenal! I seriously can’t thank them enough for their hospitality, knowledge and insight. I definitely took away a lot of tips on how to better position myself for a
career in the public relations industry. Read more ...
Kudos!
◉ Congratulations to alum Cathy Carl, who was promoted to vice president of global communications and public relations at Razorfish in Seattle. For the second year in a row, Razorfish was selected by Ad Age as one of the 10 best agencies in the country.
◉ Read all about it! Assistant Professor Daren Brabham and PhD student Laurie Phillips co-authored an article that appears in a special issue of PRism online journal. The article is called How Today's Digital Landscape Redefines the Notion of Power in Public Relations.
◉ Congratulations to advertising alum London Saunders Roth (BA-2002) for being selected one of the 40 Under 40 in Louisville. She is human capital consultant for Humana Inc. Read about her success in Business First Journal.
◉ Senior Kirstie Castaneira accepted an advertising internship at the General Alumni Association's Carolina Alumni
Review. Her supervisor, Andrea Saye, graduated from the J school in 2008 with a focus in advertising.
◉ Read all about it! Assistant Professor Daren Brabham and PhD student Laurie Phillips co-authored an article that appears in a special issue of PRism online journal. The article is called How Today's Digital Landscape Redefines the Notion of Power in Public Relations.
◉ Congratulations to advertising alum London Saunders Roth (BA-2002) for being selected one of the 40 Under 40 in Louisville. She is human capital consultant for Humana Inc. Read about her success in Business First Journal.
◉ Senior Kirstie Castaneira accepted an advertising internship at the General Alumni Association's Carolina Alumni
Review. Her supervisor, Andrea Saye, graduated from the J school in 2008 with a focus in advertising.
It's a Three-peat! PR Students Win PRSA Inspire Award
Six UNC School of Journalism and Mass Communication public relations students were recognized May 2 with the 2012 N.C. Public Relations Society of America InSpire Award. It is the third consecutive year that UNC PR students have won an InSpire Award.
The students - Joseph “Fitch” Carrere, Michael Coletta, Jacquelyn Johnstone, Sarah List, Adam Schifter and TJ Scholl - received the
first place award in the student category for the “Big Durham” PR campaign. Their faculty adviser, Scott Misner, teaches public relations campaigns in the school and is also president of Misner & Associates Public Relations in Raleigh.
The “Big Durham” campaign is an interactive effort designed to assist the City of Durham and Durham police in reaching out to offer youths alternatives to violence and gang activity.
The awards banquet was held at the Capital City Club in Raleigh. WRAL TV’s Valonda Calloway, host of My Carolina Today and recipient of the Edward R. Murrow Award, emceed the ceremony. (Release Courtesy of UNC-Chapel Hill School of Journalism and Mass Communication)
The students - Joseph “Fitch” Carrere, Michael Coletta, Jacquelyn Johnstone, Sarah List, Adam Schifter and TJ Scholl - received the
first place award in the student category for the “Big Durham” PR campaign. Their faculty adviser, Scott Misner, teaches public relations campaigns in the school and is also president of Misner & Associates Public Relations in Raleigh.
The “Big Durham” campaign is an interactive effort designed to assist the City of Durham and Durham police in reaching out to offer youths alternatives to violence and gang activity.
The awards banquet was held at the Capital City Club in Raleigh. WRAL TV’s Valonda Calloway, host of My Carolina Today and recipient of the Edward R. Murrow Award, emceed the ceremony. (Release Courtesy of UNC-Chapel Hill School of Journalism and Mass Communication)